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Update on the Raw Chocolate Movement by David "Avocado" Wolfe

A few months ago I ran into my friend Eli at the Anaheim Natural Products Expo.  We hadn’t seen each other in years.  Eli was there on the fateful day when I first tasted a raw cacao bean — a moment that launched me on a raw chocolate pogrom that has now, 10 years later, changed the entire structure of the chocolate industry, brought chocolate from junkfood to superfood, made “cacao” a household word, transformed our understanding of the world’s most loved food, and brought Sacred Chocolate to you.  In fact, that moment when I bit into a cacao bean for theDavid Wolfe first time I was at Eli’s house in Maui, Hawaii.  We had come back from a yoga class and we were making a fresh coconut smoothie.  Cacao beans were there; they had been dried and prepared by Eli’s and his brother Ethan’s friend.  At that point, I didn’t know what they were, and was peeling them to add to our best smoothie ever.  Eli asked me, “Have you ever just eaten one?”  I said, “No.”  The next one I peeled and bit into, and the rest is history.

Since that time, there have been a number of discoveries made about raw chocolate (and about chocolate in general!) including:  cacao is #1 antioxidant food in the world, cacao is extraordinarily rich in the minerals that we require to fight stress (magnesium, iron, chromium, zinc, copper, manganese, and phosphorus), cacao contains PEA love chemicals, cacao contains some of the best soluble fiber of any food, and cacao contains the bliss chemical anandamide.  In the last 10 years, I have written two books on the subject — Superfoods and Naked Chocolate) backed by dozens of scientific references (Many of these and more are at  Simply scroll down to the bottom of the homepage and look for Scientific Cacao/Chocolate Research).  Also, an entire raw chocolate industry has emerged to meet the demand folks have for the world’s greatest food in its raw form!

More and more folks who thought chocolate was something other than excellent are now finding out that it is actually the best food ever and the best reward ever for a job well done! The growing realization is upon our entire population that chocolate is a sacred food!  A veritable chocolate craze has arrived!  And, Sacred Chocolate is here to lead the charge in saving our planet with chocolate!

David "Avocado" Wolfe

Category: General
Posted: Wednesday, September 19, 2012 05:12:00 PM
Views: 38947

10 years after David "Avocado" Wolfe founded the Raw Chocolate Movement, he gives an update on its status and where it is headed.